Privacy Policy

We are committed to protecting and respecting your privacy. This privacy policy explains how we collect and use your personal information.

Who we are

We are World Meat Free Week, an unincorporated association based in England (we, us or our). We are the data controller responsible for any personal information you provide to us. Our contact details are given below. The website at the domain name (our site) is operated by us.

Information we collect

You do not have to give us any personal information to use most of our site. However, if you contact or correspond with us by phone, email or otherwise, you will generally need to provide us with some personal information. If you wish to receive email updates from us or participate in any campaign pledge, competition, promotion or survey you’ll need to provide personal information to us. However, it’s your personal information and you can opt out of being contacted by us at any time.

We may collect, use and store the following personal information about you:

  • Information that you provide by filling in forms on our site or elsewhere, such as when you register to receive information about our campaigns or complete a ‘contact us’ form.
  • Information you provide when you:
    • request marketing to be sent to you;
    • provide us with your details at an event;
    • make a pledge to one of our campaigns;
    • enter a competition, promotion or survey;
    • use any interactive features on our site; or
    • contact us or give us some feedback.
  • As you interact with our site, we may automatically collect technical data about your equipment, browsing actions and patterns and general internet usage. We collect this by using cookies and other similar technologies. Technical data includes internet protocol (IP) address, time zone setting and location, traffic data, weblogs, operating system and browser type, and other technology on the devices you use to access our site.

How we use your information

We will only use your personal data when the law allows us to. Usually, this will be:

  • With your explicit consent.
  • Where we need to enter into or perform a contract with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Legitimate interests may include keeping our records updated, monitoring our campaigns and planning future campaigns.
  • Where we need to comply with a legal or regulatory obligation.

You can find out more about these legal bases here: We use your personal information to:

  • Provide you with information requested from us relating to our campaigns or activities and to provide information on other meat-free topics which we feel may be of interest to you if you have consented to receive such information.
  • Register a pledge you make to one of our campaigns. The email address you enter will be used temporarily and only for this purpose and then will be automatically deleted once your pledge has been registered by our site.
  • Notify you about any changes to our site, such as improvements, that may affect how we interact with you.
  • Personalise the way that content on our site is presented to you (using cookies).
  • Better understand how visitors use our site (using analytical tools like Google Analytics).
  • Contact you in response to a specific enquiry.
  • Keep our site safe and secure and make improvements to it.

We will not sell, rent or trade your personal information. We may share it with organisations we use to carry out activities on our behalf. These may include, for example, technology hosts, printing companies and mailing houses. In these circumstances, we will ensure that personal information is properly protected and that it is only used in accordance with this Privacy Policy.

IP addresses and cookies

In order to understand how our site and our services are used, we may collect your Internet Protocol (IP) address and use cookies.

Your IP address is a unique address that computer devices use to identify themselves and in order to communicate with other devices.

Cookies are files stored on the hard drive of your computer. Cookies collect data to help us to improve the website and deliver a better and more personalised service. They enable us:

  • to estimate our user base size and usage patterns and to store information about your preferences, and so allow us to customise our website according to your individual interests;
  • to speed up your searches and to recognise your device when you return to the website;
  • to understand your marketing preferences and share information (e.g. promotions, new products) as appropriate to you

We will ask you to set your cookie preferences when you first use our websites, these choices can be revisited and changed at any time. For more information on the cookies we use in our sites, you can visit the link below:

For further information about Cookies including how to refuse them, please visit

Your rights

You have a number of legal rights that may apply. These include:

  • access. You can ask for a copy of the personal information that we hold about you. The same right applies to any other person whose personal information you provide to us.
  • withdrawing consent to direct marketing. You can exercise this right at any time.
  • withdrawing consent to other processing. Where the only legal basis for our processing your personal information is that we have your consent to do so, you may withdraw your consent to that processing at any time and we will have to stop processing your personal information. Please note, this will only affect a new activity and does not mean that processing carried out before you withdrew your consent is unlawful.
  • rectification. If you consider any of your personal information is inaccurate, you can correct it yourself or ask us to do it for you.
  • restriction. In limited circumstances you may be able to require us to restrict our processing of your personal information. For example, if you consider what we hold is inaccurate and we disagree, the processing may be restricted until the accuracy has been verified.
  • You may exercise these rights by contacting us at the How to Contact Us section below. We may need proof of identity (and proof of authority if the request is on behalf of someone else). You can find out more about your rights here:

How long do we keep personal information?

We will only hold your personal information for as long as is necessary for the relevant activity or purpose, or as required by law (we may be legally required to hold some types of information), or as set out in any relevant contract we have with you. We review our data retention periods regularly. We expect to contact you at least every two years to ensure you are still happy to hear from us according to the marketing preferences you have provided to us.

Opting out

You can ask us to stop sending you marketing messages at any time by contacting us at

Security and storing of your personal information

All information you provide to us is stored on our secure servers in the UK and we have security safeguards to protect your personal information from unauthorised access. The internet is an open medium and although we will do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted over the internet. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We do not currently transfer personal information outside of the United Kingdom or the European Economic Area, except, firstly, if you contact us from outside the European Economic Area (EEA). In this case, we may need to transfer your personal information to our campaign partner or service provider to assist our interaction with you but we will remain responsible for your personal information. Secondly, Google Analytics may transfer personal information to Google servers outside the EEA but, if you are in the EEA, your information will be protected under the EU/US Privacy Shield Framework. You can learn more about Google’s compliance policies here:

Our site may, from time to time, contain links to and from other websites. We are not responsible for third party websites. If you follow a link to any of these websites, please note that they will have their own privacy policies. Please check these policies before you submit any personal information to these websites.

Children Our site is not directed to persons under the age of 18.

Policy changes

Any changes we make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

How to contact us

Please contact us if you have any questions about our Privacy Policy or information we hold about you:


Mail: World Meat Free Day, Station House, Stamford New Rd, Altrincham WA14 1EP.

You also have a right to address any complaints to the data protection regulator in the UK, the Information Commissioner’s Office, the website for which is at

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