Initiative

A global communications agency built to grow brands through cultural branding. Our approach to media is underpinned by a simple reality – advertising avoidance behaviours will continue to accelerate as new platforms and technologies emerge. This will result in the continued deterioration of paid media effectiveness over time. We have specifically engineered our structure to tackle this issue head-on, ensuring brands remain relevant and engaged through culture. What hasn’t changed in this fresh approach is our promise to deliver transformative business results. We do this by interrogating data and customer insights, stewarding your investments to drive efficiencies and savings with the utmost transparency.

www.initiative.com